SM

Marketing & Brand Strategy · Milan, Italy

Sonimar
Mendoza

I build content systems, brand identities, and digital communications that drive measurable growth — translating strategy into experiences that engage and endure across global markets.

Scroll
4×
LinkedIn Impressions
+50%
CTR Improvement
9%+
Engagement Rate
3
Global Markets
Selected Work

Projects that
made an impact

Future Manager World
Content Strategy · Brand Identity · 3 Markets
Future Manager World
End-to-end marketing management across Global, US, and Italy — brand identity, LinkedIn strategy, Webflow website, and email campaigns. 4× impression growth in one year.
View project →
Singular Bank
Motion Design · Corporate Design
Singular Bank
Video content, motion graphics, and corporate design for a regulated financial institution.
View project →
Ford Motor Company
Content · E-commerce · Localisation
Ford Motor Company
Content strategy and product localisation for the Ford accessories platform across Spain and Portugal.
View project →
POINT Magazine
Editorial Design · Print
POINT Magazine
A design magazine concept — art direction, layout and visual identity from cover to close.
View project →
About

Strategy meets
visual sensitivity

I'm a Marketing & Communication specialist with 3+ years of international experience across corporate and multi-market environments. I specialise in brand positioning, digital communication systems, and structured storytelling across platforms.

From website relaunches to content systems that strengthen visibility and engagement — I combine analytical thinking with strong visual sensitivity, contributing to measurable growth while maintaining brand integrity.

Based in Milan. Fluent in Spanish, English, and Italian.

Brand StrategyContent StrategyLinkedIn Growth Google AnalyticsEmail MarketingCRM WebflowFigmaAdobe CC SEOHTML / CSSAI Tools
Sonimar Mendoza
Bachelor of Design — Communication Design
Universidad Complutense de Madrid
2018 – 2022
Erasmus — Communication Design
Politecnico di Milano
2021 – 2022
Digital Marketing Certification
HTL Online Business School
2022 – 2023
Experience

Where I've
worked

Sep 2024 — Present
Future Manager World · Milan
Marketing & Communication Specialist
  • Lead content strategy and editorial planning for 3 LinkedIn markets (Global, US, Italy) — from brief and visual direction to copywriting, scheduling, and performance review.
  • Manage and coordinate a team of 3, overseeing briefing, production workflows, and quality control across all channels.
  • Design and develop branded visual assets and graphic templates, ensuring brand consistency across all digital touchpoints.
  • Own CRM and email marketing operations via Mailup — from campaign planning and audience segmentation to execution and reporting.
  • Direct the corporate website in Webflow, managing UX, messaging, and visual alignment with global brand strategy.
  • Build monthly performance dashboards in GA4 and LinkedIn Analytics — translating data into content decisions. Results: 4× impressions, +50% CTR, organic reach 5× in under 12 months.
Jan – Aug 2024
Singular Bank · Madrid
Brand & Content Designer
  • Produced motion graphics, video content (Stories, Reels), and brand materials across digital and corporate channels for a regulated financial institution.
  • Developed and maintained brand identity guidelines, ensuring visual consistency across all touchpoints.
  • Developed executive presentations and corporate reports with improved brand consistency and visual clarity.
  • Created UI mockups for digital banking applications in Figma, supporting product and UX teams.
Mar 2023 – Mar 2024
Sunglass Hut · Luxottica Group · Madrid
Retail Sales Representative
  • Acted as brand ambassador in a luxury multi-brand retail environment, representing international eyewear brands under the Luxottica portfolio.
  • Ensured alignment with brand positioning, visual merchandising standards, and corporate brand guidelines across all in-store touchpoints.
  • Delivered personalized client advisory focused on product storytelling, materials, craftsmanship, and brand heritage.
Nov 2022 – Nov 2023
Ford Motor Company · Madrid
Growth Business Intern
  • Supported e-commerce content strategy for Ford accessories platform across Spain and Portugal.
  • Managed product localization, content adaptation, and dealer communications for two regional markets.
  • Contributed to performance reporting and data analysis to support growth initiatives.
Get in Touch

Let's work
together

[email protected]
↗ Website ↗ +39 351 802 7586 ↗ LinkedIn