Client: De Padova · Type: Academic project — Politecnico di Milano

The context

The Flusso Chair is a piece where the value lives in details most people scroll past — the joinery, the material, the line. In a feed, a chair competes with everything else at thumbnail size. The problem was translation: how do you make craftsmanship legible in 1080 pixels and two seconds?

What I did

I built a content system rather than a set of posts.

Platform logic drove the split: a discovery surface where furniture behaves like a saved intention rather than a passing image.

The visual language borrowed from luxury furniture editorial rather than from product.