Role: Brand & Digital Designer (in-house) · Period: 2024 - Current · Tools: Webflow, Figma, Adobe Creative Suite
The context
Future Manager World is a B2B executive search and HR consulting firm operating internationally. Their positioning was premium; their digital presence wasn't. The website ran on an aging WordPress build that was slow to update, visually dated, and structurally unable to support the content the business actually needed. There was no blog, no job postings, no room to grow. On LinkedIn, their main acquisition channel, posts went out inconsistently and without a shared visual language.
The gap between how the company sold itself in the room and how it looked online was costing credibility with exactly the audience it needed to reach.
What I did
Rebuilt the brand foundation. Before touching the site, I defined new brand guidelines: a refined colour palette, a contemporary typographic system, and rules for how both behave across print, web and social. The goal was a voice that reads corporate and elevated without going cold.
Migrated WordPress to Webflow. I chose Webflow for design flexibility and performance, and because it let a small team publish without a developer in the loop. I rebuilt the site structure from scratch rather than porting the old one: services were reorganised around how clients actually search, and I built two CMS collections that didn't exist before, an editorial blog and a job posting system. That turned the site from a brochure into an operating tool the business uses weekly.
Redesigned the LinkedIn content system. I built a set of branded post templates in Figma and moved the page to a consistent publishing rhythm, so that content stopped being one-off design requests and became a repeatable system. Every asset came from the same visual grammar as the new site.
Results
Comparing January to July 2025 against January to July 2026:
Impressions: 46,542 to 52,344 (+12%)
Click-through rate: 6.4% to 13.6% (+113%)
The impressions lift was modest; the click-through rate more than doubled. That's the number that mattered, because the same audience was suddenly acting on the content twice as often. It's what you'd expect when the visual system and the message finally point in the same direction.