Sonimar Mendoza

Design & Communication

I'm Sonimar Mendoza, a Brand & Digital Designer with 4+ years of experience building visual identities, design systems, and multi-channel campaigns for B2B companies across Spain and Italy.

My work spans brand strategy to execution I translate business briefs into cohesive visual campaigns across email, social media, in-app experiences, and digital advertising. I'm equally comfortable architecting a design system in Figma or crafting campaign assets in Adobe Suite. What drives me is the intersection of creative and analytical: I don't just design things that look good; I design for engagement and validate through testing and data.

My Background:

I studied Design at Universidad Complutense de Madrid (3 years) and completed an Erasmus exchange at Politecnico di Milano, where I specialized in Communication Design. That international foundation shaped how I approach visual storytelling and cross-functional collaboration. Spanish directness meets Italian design thinking. Politecnico taught me to see design as communication, not decoration; every visual decision has to serve a purpose.

Professional Experience:

At Ford España, I worked within a global marketing environment, learning how to maintain brand consistency while adapting to local markets. That taught me scale and precision.

At Singular Bank, I developed visual identity work and contributed to the bank's digital presence — a high-stakes environment where every pixel matters and stakeholder alignment is critical.

Most recently at Future Manager World, I led brand identity projects and multi-channel campaigns. I built design systems in Figma, managed visual consistency across touchpoints, and grew LinkedIn engagement significantly (4x impressions increase, ~50% CTR improvement) by aligning content strategy with design execution.

What I Do:

Brand Systems & Identity: Developing cohesive visual identities that work across print, digital, and in-app

Campaign Design: Conceptualizing and executing multi-channel campaigns (email, social, ads, landing pages)

Digital Strategy: Translating business briefs into design solutions that drive engagement and measurable results

Webflow & Figma Expertise: Building responsive experiences and maintaining design systems that scale.

Skills & Tools:

Figma (systems design, prototyping), Adobe Creative Suite (Photoshop, Illustrator, XD), Webflow, HTML/CSS (basics). Trilingual: Spanish, Italian, English.

What Matters to Me:

I thrive in collaborative environments where design is driven by strategy, not guessing. I'm curious about why things work not just aesthetically, but functionally. I love working on projects where I can see the impact: growing a brand, improving user experience, or validating a design hypothesis through data.

I'm based in the Como/Milan area (Italy) and always open to exploring roles that combine creative thinking with strategic problem-solving.

Let's talk if you're building something meaningful.